I led design at Clio during a key stage of growth, leading a focused brand refresh that brought more clarity, consistency, and personality to their visuals. I redesigned the website to support ecomm and bundling, managed packaging updates, built shot lists for photoshoots, and introduced an illustrated seasonal packaging line that added new depth to the brand. I also designed nation-wide sampling and awareness campaigns, helping Clio show up in bigger, bolder ways.
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