I joined the Color Coffee team shortly after a rebrand to help extend and evolve the new identity across every brand touchpoint. What began with retail signage expanded into a long-term partnership that included website design, packaging, merch, paid media ads, and collaboration product designs.

This strategic visual shift also shaped a new approach to email design and execution, contributing to a rise in open rates—now averaging 37.2%—alongside steady click-through and order performance.

Brand Design: BrandMonger

Design Application + Creative DirecTion : Courtney Gayer